Privacy Policy

Last updated: 23 September 2026

Bonafide Style ("Bonafide", "we", "us" or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, make a booking, complete a consultation form, place an order, subscribe to our communications or contact us.

We handle personal information in accordance with the Privacy Act 2020 and applicable New Zealand privacy laws.

Information We Collect

When you interact with Bonafide, we may collect personal information such as:

  • Your name

  • Email address

  • Phone number

  • Billing and delivery address

  • Order and purchase details

  • Appointment and booking details

  • Information you choose to provide in consultation or intake forms

  • Information you provide when contacting or communicating with us

Our website may also automatically collect certain technical information, such as your IP address, device and browser information, and information about how you use our website. This may be collected through cookies and similar technologies.

How We Use Your Information

We may use your personal information to:

  • Process and deliver your orders

  • Process payments

  • Manage returns, exchanges and refunds

  • Manage and administer consultation bookings

  • Prepare for and provide your consultation

  • Communicate with you about your booking or appointment

  • Respond to enquiries and requests

  • Provide customer service

  • Improve our website, products and services

  • Send marketing communications where you have chosen to receive them

  • Meet our legal and business obligations

  • Help prevent fraud and protect our website and business

We will only use your personal information for the purposes for which it was collected, or where otherwise permitted by law.

Providing Your Information

Providing personal information to Bonafide is generally voluntary. However, some information is required for us to process an order, manage a booking or provide our products and services.

If you choose not to provide information that is required, we may be unable to complete your order, booking or provide the requested service.

Sharing Your Information

We may share personal information with trusted third-party service providers where reasonably necessary to operate our business and provide our products and services.

These may include:

  • Payment providers

  • Courier and delivery providers

  • Website and booking platform providers

  • Email and marketing platforms

  • Analytics and technology providers

  • Other professional or service providers where reasonably necessary

These providers may only receive information that is reasonably necessary for the services they provide.

We do not sell your personal information.

Some of the service providers we use may store or process information outside New Zealand. Where personal information is disclosed overseas, we will handle it in accordance with our obligations under the Privacy Act 2020.

Marketing Communications

If you choose to subscribe to Bonafide's marketing communications, we may send you emails about new collections, products, services, promotions and other Bonafide updates.

We will not add you to our marketing communications simply because you make a booking or purchase unless we have an appropriate basis to do so.

You can unsubscribe from marketing communications at any time by using the unsubscribe link included in our emails or by contacting us at info@bonafidestyle.co.nz.

You may still receive non-marketing communications that are necessary to manage an order, booking or service you have requested.

Cookies and Website Analytics

Our website may use cookies and similar technologies to help the website function, understand how visitors use our website and improve the online experience.

Some cookies or technologies may be provided by third-party services used by Bonafide.

You can manage cookies through your browser settings. Disabling certain cookies may affect how some parts of the website function.

Keeping Your Information Safe

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure, alteration or other misuse.

While we take reasonable precautions, no method of storing or transmitting information electronically can be guaranteed to be completely secure.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet our business and legal obligations.

When personal information is no longer reasonably required, we will take appropriate steps in relation to its continued storage or disposal.

Accessing or Correcting Your Information

You have the right to request access to personal information we hold about you and to ask us to correct information you believe is inaccurate.

To request access to or correction of your personal information, please contact:

Email: info@bonafidestyle.co.nz

We may need to verify your identity before providing access to personal information.

Privacy Concerns

If you have any questions or concerns about how Bonafide collects, uses or protects your personal information, please contact our Privacy Officer.

Privacy Officer
Tania Reid
Bonafide Style
12 Paradise Place
Lake Hawea 9382
New Zealand

Email: info@bonafidestyle.co.nz
Phone: 027 297 0308

If you are not satisfied with our response, you may also contact the Office of the Privacy Commissioner New Zealand.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or legal obligations.

Any updated Privacy Policy will be published on this page with the date it was last updated.